赖建强 Allen ︎ Graphic Design & Art Direction Shanghai,China ︎ chenflaijianqiang@gmail.com +86 136 6508 6291

赖建强 Allen 是一名常驻上海的平面设计师与艺术指导，长期专注于品牌视觉、活动传播、数字体验与商业视觉系统设计。他习惯从项目语境、用户场景和传播目标出发，建立清晰的视觉秩序，并通过字体、图像、版式和叙事节奏，让信息更准确地抵达受众。 他的工作横跨互联网产品、消费品牌、城市传播与文化活动，注重策略与视觉表达之间的平衡，也重视最终落地中的细节一致性。 Allen Lai is a Shanghai-based graphic designer and art director, focusing on brand identity, campaign communication, digital experiences, and commercial visual systems. He approaches each project through its context, user scenario, and communication goal, building clear visual structures through typography, imagery, layout, and narrative rhythm. His work spans internet products, consumer brands, urban communication, and cultural events. He values the balance between strategy and visual expression, while paying close attention to consistency and detail in final execution.